Prepared To Speed Prepared to Kill
If you’re prepared to speed, be prepared to kill. That’s the message presented in three print advertisements prepared by Clemenger BBDO for LTSA, Land Transport Safety Authority New Zealand, in 2004.
LTSA Advertising Manager Rachel Prince said, “Community demand for safer driving has the potential to change the behaviour of those who persistently speed without any regard for their own safety or the safety of others. We hope these advertisements will encourage us all to take stock of our own attitudes to road safety – after all, bringing the road toll down has the potential to be one of the easiest public health outcomes to achieve.”