Pioneer Ads Seeing and Hearing Like Never Before

Pioneer is promoting the Kuro television as the way to experience multimedia, seeing and hearing like never before. Eyes, mouths, hands and chests are edited together in three TV ads to produce a chilling and perhaps tantalizing effect.

Pioneer Eye Mouth


Click on the image below to play the video.


Click on the image below to play the video.


Click on the image below to play the video.


The TV ad series is part of a wider advertising campaign developed at TBWA\Chiat\Day, by worldwide creative director Lee Clow, creative director Jerry Gentile, copywriter Gage Clegg and art director Becca Morton.

Filming was shot by director Victor Garcia via MJZ with executive producer Lisa Rich, line producer Debra Kent, director of photography Ben Davis. Editing was done by Nicholas Wayman-Harris at Union Editorial with executive producer Michael Raimondi and senior post producer Megan Dahlman.

Post production and visual effects were done at The Mill, Los Angeles, by executive producer Helen Hughes, VFX director Vince Baertsoen, VFX supervisor Des Anwar. Colorist was Stefan Sonnenfeld at Company 3.

Music was produced by Vicki Ordeshook at Machine Head. Sound was mixed by Jeff Payne at Eleven Sound, Santa Monica.

See the Pioneer print campaign at The Inspiration Room