Pinnacle Golf promote their newest golf ball with “Soft Side”, a television commercial featuring animated male players. Distance doesn’t have to be hard.
Pinnacle Soft Side was developed at Arnold Worldwide by creative director John Petruney, art director Ken Matsubara, copywriter Craig Johnson and agency producer Chris Perry.
Post production and effects were developed at Rhino FX, New York, by director Harry Dorrington, design director Guy Atzmon, managing director/partner Rick Wagonheim, senior VP/executive producer Camille Geier and executive producer Karen Bianca Bisignano. Rhino FX team included 2D graphic design artists Neo Afan, Rodrigo de la Parra and Nitant Karnik, modeler Brian Dinoto, animator Rob Dollase, editor Marc Steinberg, TD Simulations/Dynamics Agit Menon, texture/lighter Chi-min Yang, Roto artists Sohee Sohn, Rodrigo de la Parra and Brendan Smith.
Music and sound were designed by Singing Serpent.