Tequila Olmeca Adapts Pieta for Road Safety Appeal

Jan Becher Pernod Ricard appealed to Czech readers to be careful on the roads over Easter in 2005, using a reference to the Pieta, the classic scene in which Mary grieves over the body of Jesus. “Please, drink responsibly this Easter” is the message associated with Tequila Olmeca.

Credits

The print advertisement, developed at Mark BBDO, won a Golden Hammer in 2005.

Neighbouring Posts

« « Melbourne Royal Childrens Hospital Good Friday Appeal | Benetton Pieta in AIDS campaign » »

Location (Czech Republic).

This entry was posted on Saturday, April 7th, 2007 at 9:00 am and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.