Pet Pantry’s Science Diet Dog Food range is promoted as the food ‘For Healthy Digestion’ in this advertising campaign from Australia. Three dogs, Rocko, Snoop and Fluffer, stand for inspection in a vet’s clinic. A torch reveals that what goes in the mouth comes out the other end.
The Healthy Digestion poster set was developed at JWT, Sydney, by executive creative director Andy McKeon, creative director/copywriter/art director Andy DiLallo, creative director/copywriter Jay Benjamin, copywriter/art director Raylin Valles and Cameron Harris, account supervisor Nick Allen, photographer Mat Baker and retoucher Dennis Monk.
The posters won a Silver Lion at Cannes 2007 for point of purchase posters in the outdoor advertising category.
Is this just a coincidence? School of Advertising (Academy of Art University in San Francisco) features a similar piece of work for Streamlight. This print ad won a student award at the Clio 2005 Awards.