Pepsi is marking the Northern Hemisphere’s winter season with Snowball Free-For-All. The player takes the role of a renegade snowboarder out to have a little fun and toss a few snowballs, earning points by hitting targets. The key to survival is avoiding obstacles and being hit by snowballs. Extra points are earned by sliding up over submerged cars. The street includes signage for Pepsi and Mountain Dew. At the end of the game players are invited to sign up for Pepsi Extras.
The Snowball Free for All game was developed at Tribal DDB, Dallas.