PC Games for $9.95. That’s the gift you can give children who are too young to know you’re too cheap. So how long will it be before they’re demanding a Playstation 3, Wii or XBox 360, along with the expensive games that goes with them? Start saving. In the meantime it’s Valusoft games, Let’s Ride: Dreamer Inspired by a True Story, Bratz Babies and Sonic 3D.
The Cheap Parents series was developed at Colenso BBDO, Auckland, by creative director Richard Maddocks, art directors/copywriters Maria Lishman and Anne Boothroyd, production manager Jo McMillan, designer Simon Redwood, account executive Kate Morrison, photographer Mat Baker, typographer Simon Redwood, retoucher Berrin Moody.
Mum & Daughter, Dad & Son, Dad & Daughter were all shortlisted at the Clio Awards 2007. The campaign won a Silver Lion for Print at Cannes International Advertising Festival 2007.