The Inspiration Room

PC Games from Cheap Parents

PC Games for $9.95. That’s the gift you can give children who are too young to know you’re too cheap. So how long will it be before they’re demanding a Playstation 3, Wii or XBox 360, along with the expensive games that goes with them? Start saving. In the meantime it’s Valusoft games, Let’s Ride: Dreamer Inspired by a True Story, Bratz Babies and Sonic 3D.

Credits

The Cheap Parents series was developed at Colenso BBDO, Auckland, by creative director Richard Maddocks, art directors/copywriters Maria Lishman and Anne Boothroyd, production manager Jo McMillan, designer Simon Redwood, account executive Kate Morrison, photographer Mat Baker, typographer Simon Redwood, retoucher Berrin Moody.

Mum & Daughter, Dad & Son, Dad & Daughter were all shortlisted at the Clio Awards 2007. The campaign won a Silver Lion for Print at Cannes International Advertising Festival 2007.

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This entry was posted on Thursday, May 3rd, 2007 at 7:00 am and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Colenso BBDO, Mat Baker

Posted in Inspiration, Print Press Posters Billboards

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1. Down Under Shortlisted at Cannes says:

   June 19, 2007 at 11:26 am

   [...] Monaco $9.95 PC Games: Mum & Daughter, Dad & Son Colenso BBDO, Auckland [...]

   Reply