PC Games from Cheap Parents

PC Games for $9.95. That’s the gift you can give children who are too young to know you’re too cheap. So how long will it be before they’re demanding a Playstation 3, Wii or XBox 360, along with the expensive games that goes with them? Start saving. In the meantime it’s Valusoft games, Let’s Ride: Dreamer Inspired by a True Story, Bratz Babies and Sonic 3D.

Cheap father and daughter

Cheap father and son

Cheap mother and daughter


The Cheap Parents series was developed at Colenso BBDO, Auckland, by creative director Richard Maddocks, art directors/copywriters Maria Lishman and Anne Boothroyd, production manager Jo McMillan, designer Simon Redwood, account executive Kate Morrison, photographer Mat Baker, typographer Simon Redwood, retoucher Berrin Moody.

Mum & Daughter, Dad & Son, Dad & Daughter were all shortlisted at the Clio Awards 2007. The campaign won a Silver Lion for Print at Cannes International Advertising Festival 2007.