Parkinsons Stairs in Denmark

Saatchi & Saatchi Denmark provided this pro bono ambient experience for Danish Parkinsons Disease Association, in the lead up to World Parkinson’s Disease Day on April 11, 2007, helping Copenhagen commuters develop empathy for those suffering from Parkinson’s disease. As commuters climb the subway steps they’re confronted by mountains. “The world looks different when you suffer from Parkinson’s”.

Credits

The Saatchi & Saatchi Denmark team included creative director/copywriter Simon Wooller, art directors/copywriters Silas Jansson and Cliff Kagawa Holm.

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This entry was posted on Tuesday, November 6th, 2007 at 7:59 am and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.