Parkinsons Stairs in Denmark

Saatchi & Saatchi Denmark provided this pro bono ambient experience for Danish Parkinsons Disease Association, in the lead up to World Parkinson’s Disease Day on April 11, 2007, helping Copenhagen commuters develop empathy for those suffering from Parkinson’s disease. As commuters climb the subway steps they’re confronted by mountains. “The world looks different when you suffer from Parkinson’s”.

Stairs in Copenhagen as seen by Parkinsons sufferers


Credits

The Saatchi & Saatchi Denmark team included creative director/copywriter Simon Wooller, art directors/copywriters Silas Jansson and Cliff Kagawa Holm.