Panasonic Viera Fish

Panasonic in Australia is promoting the Viera plasma display television screen with a visual effects-laden TV advertising campaign juxtaposing the evolution of the TV with the food chain of our great oceans. The spot opens with a humble krill, bumping along the bottom of the ocean floor (swimming within the window of a 1960’s cathode-ray tube). The krill is quickly consumed by the faster moving sardine (inside the 1970’s sets), which is in turn devoured by a squid, (propelled along by the larger and heavier 1980’s model), which is gobbled up by a Spanish mackerel (darting and weaving in and around an early 1990’s TV) which falls foul of the uber-predator – the majestic marlin (framed in high definition by the Panasonic Viera plasma screen).

Marlin in Panasonic TV ad


The Viera Fish campaign was developed at Clemenger BBDO, New Zealand, by executive creative director Philip Andrew, art director Mark Harricks, copywriter Paul Nagy, agency producer Martin Gray, and account director Sean Keaney.

Filming was directed by Sean Meehan via Soma Films, Sydney, with producer Sam McGarry.

Visual effects were developed at Fuel, Sydney, by VFX Supervisor Andrew Hellen, CG Supervisor Andreas Wanda, Lead Compositor Sam Cole, Lighting TD Pawel Olas, Animator Joseph Kim, VFX Producer Dave Kelly.

Music was composed by Bruce Heald at Noise International.