Panadol Extra was promoted in Singapore with this set of print advertisements suggesting situations of extreme stress, a smashed motorbike, a ruined drum, and a guitar smashed into a front-loading washing machine.
Credits
The Panadol Extra campaign was developed at Ogilvy Singapore by creative director Sonal Dabral, art directors Roy Wisnu and Adrian Chan, copywriter Chris Swiftaccount Executives Lim Hui Tze, Michelle Li, and photographer Roy Zhang
