Panadol Extra Smash

Panadol Extra was promoted in Singapore with this set of print advertisements suggesting situations of extreme stress: a smashed motorbike, a ruined drum, and a guitar smashed into a front-loading washing machine.

Motorbike smashed in Panadol Extra print advertisement

Drum smashed in Panadol Extra print advertisement

Guitar smashed in Panadol Extra print advertisement

Credits

The Panadol Extra campaign was developed at Ogilvy Singapore by creative director Sonal Dabral, art directors Roy Wisnu and Adrian Chan, copywriter Chris Swift, account Executives Lim Hui Tze, Michelle Li, and photographer Roy Zhang