Orange France encourages the world to have fun with paint and panels in this TV ad featuring the colour blue. People on every continent slap paint on to boards – enough people to change the appearance of the planet from beyond the atmosphere. Is the making the planet blue an appeal to French patriotism? Or is it just a bit of fun?
Click on the image below to play the video in YouTube
The Orange Planet (Orange Planete) TV advert was developed at Publicis Conseil , Paris, by executive creative director Olivier Altmann, copywriter Olivier Dermaux, and art director Mathieu Vinciguerra. The Publicis account team were general manager in charge of strategic planning Valérie Hénaff, account directors Marie Wallet and Céline Veyrard, and account executive Emilie Alalof. Sound production was done by Boris Nicou (WAM Publicis). Post production was done by Jeanne Raibaut.
The Orange advertising team included Delphine Ernotte, Nicolas Guiramand, Isabelle Quinlan and François Baroin.
Filming was shot by director Frédéric Planchon via Irene, Paris, with producer Christine Clerc.
Music is “Keep Smilin’, Keep Laughin’ Be Happy” by Doris Day.