Orange Planet Goes Blue
Orange France encourages the world to have fun with paint and panels in this TV ad featuring the colour blue. People on every continent slap paint on to boards – enough people to change the appearance of the planet from beyond the atmosphere. Is the making the planet blue an appeal to French patriotism? Or is it just a bit of fun?
The Orange Planet (Orange Planete) TV advert was developed at Publicis Conseil, Paris, by executive creative director Olivier Altmann, copywriter Olivier Dermaux, and art director Mathieu Vinciguerra, account manager Valérie Hénaff, account directors Marie Wallet and Céline Veyrard, and account executive Emilie Alalof working with Orange marketing team Delphine Ernotte, Nicolas Guiramand, Isabelle Quinlan and François Baroin.
Music is “Keep Smilin’, Keep Laughin’ Be Happy” by Doris Day.