Orange France has launched “Flowers” a television and cinema commercial filmed in Thailand using over 10,000 flowers. Flowers of many colours float on the top of water surfaces as children, men, women and a horse swim, jump, play chess and run with delight. The super translates to “a more beautiful look at the world.”
The Flowers campaign was developed at Marcel/Publicis by creative directors Fred Raillard and Fred Mokart (Fred & Farid), creatives Joseph Dubruque and Mickael Zonnenberg, agency producer Jacques Fouche, sound producer Boris Nicou, account supervisors Daniel Dormeyer, Nathalie Chopra, Anne Wehr and Amélie Rigal.
Filming was shot by director Rob Sanders via Gang Films, with executive producer Fred Mialund, line producer Olivier Thaon, director of photography Stuart Graham, production designer Marco Puig, assistant director Eric Kaskens. Local production in Bangkok and Krabi, Thailand, was provided at Local Color Films, Bangkok, by producer Poon Wicha Khokapun.
Editor was Sophie Fourdrinoy.
Music is “Avril 14th” by AphexTwin, supervised by Clément Souchier and Jeanne Trellu at Creaminal.