Optus have relaunched their new and innovative 3G services with a fully integrated campaign of ads featuring a lion, an elephant, a giraffe and a tiger. See my earlier post on the original Optus Harmony animals ad.
A tiger tells us how difficult it is to catch up on the news when people won’t let him look at the shares page in the newspaper. As he strolls up to a bus shelter the newpaper-reading guy takes off in fear. “Hey! There’s no need to panic! I could be wrong. But not likely.” Click on the image below to play the Tiger video in YouTube
With a cockney accent an African elephant tells us how difficult it is to get into a gig, even though he loves music. We’re told how simple it is to enjoy your music on Optus 3G phones. Click on the image below to play the elephant video in YouTube (HD)
An African giraffe tells us that he loves to travel but gets into trouble when he’s lost. We see what he means when he sticks his head in the window of a woman in her underwear. Life’s simpler with directions on your mobile. Click on the image below to play the Giraffe video in YouTube (HD)
An African lion tells us about the discussion/argument/fight he had at the pub trivia night over some fact – a wilderbeest is a gnu. Optus tells us how simple it is to use Google on your mobile. Click on the image below to play the Lion video in YouTube
The Optus Animals TV ads were developed at M&C Saatchi, Sydney, by executive creative director Ben Welsh, copywriter Hamish Stewart, art directors Pedro Marin-Guzman and Brenton Bleechmore, agency producer Loren August, account directors Sarah Leach and Naren Santhrajka
Editing was done at Winning Post, Sydney.
Visual effects were produced at Animal Logic by shoot and 2D VFX Supervisor, lead compositor Angus Wilson, 3D post supervisor Luke Hetherington, compositors Leoni WIllis and Andy McKenna.