Optus Animals Talk in Australia

Optus have relaunched their new and innovative 3G services with a fully integrated campaign of ads featuring a lion, an elephant, a giraffe and a tiger. See my earlier post on the original Optus Harmony animals ad. See the ads in flash format at the Optus 3G Mobile site.

Tiger

A tiger tells us how difficult it is to catch up on the news when people won’t let him look at the shares page in the newspaper. As he strolls up to a bus shelter the newpaper-reading guy takes off in fear. “Hey! There’s no need to panic! I could be wrong. But not likely.”

Click on the image below to play the video in YouTube

Elephant

With a cockney accent an African elephant tells us how difficult it is to get into a gig, even though he loves music. We’re told how simple it is to enjoy your music on Optus 3G phones.

See the Elephant spot at YouTube.

Giraffe

An African giraffe tells us that he loves to travel but gets into trouble when he’s lost. We see what he means when he sticks his head in the window of a woman in her underwear. Life’s simpler with directions on your mobile.

See the spot at YouTube.

Lion

An African lion tells us about the discussion/argument/fight he had at the pub trivia night over some fact -- a wilderbeest is a gnu. Optus tells us how simple it is to use Google on your mobile.

Click on the image below to play the video in YouTube

Credits

The Optus Animals TV ads were developed at M&C Saatchi, Sydney. Filming was directed by Paul Middleditch at Plaza Film. Editing was done at Winning Post, Sydney, who host the Optus series as a 20 mb quicktime video.

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This entry was posted on Saturday, February 3rd, 2007 at 9:00 pm and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.