Olympus Distortion

The sharp qualities of the Olympus E300 Digital SLR are promoted in ‘Distortion’, an Australian print advertising campaign. The text on each: “Zero Distortion. Shot on the only Digital SLR with aspherical lenses. E300 Olympus”. The man’s jump is captured in his reflection in a puddle. The park scene is a reflection caught in a tuba.

Olympus Distortion in puddle

Olympus Distortion Park in Tuba

Olympus Distortion City


The Olympus Distortion campaign was developed at Saatchi & Saatchi Australia, Sydney by copywriter/art directors Jay Benjamin and Andy Dilallo with photographer Sean Izzard.