Olympus Capture It All

Olympus has commissioned a print and online advertising campaign around the theme, “Capture It All”, promoting three digital cameras: E-410, E-510 and Stylus 770 SW. The campaign is online at getolympus.com

Olympus Water Skiier


(Even More) Eye Opening than the picture is the camera that took it. Stylus 770 SW – the waterproof, shockproof, crushproof and freezeproof digital point & shoot. Now there’s a camera that goes where you go, so you’re free to Capture It All.

Olympus Tour De France photos

Even More Eye Opening than the picture is the camera that took it. e-510 is the first conumer D-SLR with Live View that lets you keep your eye on the action, not on a viewfinder. Next time you visit France for the big bike race Capture it All.

The Olympus ‘Capture It All’ campaign was launched in May 2007 and will run through to August in Time, Backpacker, Men’s Health, Travel + Leisure, Newsweek and Popular Photography. Online ads can be found on Away.com, Backpacker.com, SI.com, Aol.com, NationalGeographic.com, and Wired.com.

Credits

The ‘Capture It All’ print campaign was developed at Deutsch New York by chief creative officer Peter Nicholson, group creative director David Graham, art director Eric Rojas and copywriter Michael Leibowitz. Photographers were Kenji Tomo (cameras) and Brad Harris (eyes).

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  • Brett

    This is a really cool “eye”dea. An optics company finally gets that it’s about the human eye. Nice!

  • http://jdebordphoto.com John

    Hmmm just a shame that the camera used to advertise the E-510 isn’t the camera that actually took the photos in the advert! See the story at the Photo Forum. Nice Oly…..I think you should probably fire your ad agency.