Old Spice Bruce Hungry Like The Wolf

Bruce Campbell returns to his role as Old Spice “Man of Experience” in Hungry Like the Bruce, a TV ad directed by the Perlorian Brothers. Bruce Campbell, known for his role as Ash in the Evil Dead trilogy, as well as his cameo appearances in Spiderman movies, sits at a grand piano (labelled Ahoy). Around him are gathered young women, including Siberian supermodel Irena Pantaeva. Bruce launches into a laid back version of the Duran Duran 1982 hit song, “Hungry Like The Wolf”.

Bruce Campbell surrounded by women at the piano

Take a close look and you’ll see Bruce take his hand off the keys while the piano music continues to play. Sitting beside the manual typewriter is a cannister of Old Spice Classic Red Zone Body Spray.

Click on the image below to play the video.


Hungry Like the Bruce was developed at Wieden+Kennedy by creative directors Monica Taylor and Mark Fitzloff, copywriter Michael Illick, art director Aaron Allen and agency producer Niki Polyocan.

Filming was directed by The Perlorian Brothers – Laszlo ‘Lucky’ Perlorian and Bruce Perlorian (AKA Ian Letts and Michael Gelfand) – via Biscuit Filmworks, with producer Jay Shapiro and director of photography Jo Willems. Editor was Michael Heldman at Spot Welders.

Audio production was done at Amber Music.

See Behind The Scenes of Hungry Like The Bruce at YouTube…

Click on the image below to play the video.

Lyrics from Hungry Like The Wolf

Dark in the city, night is a wireDuran Duran - Duran Duran: Greatest - Hungry Like the Wolf
Steam in the subway, earth is a fire
Do-do do do, do do do, do do do, do do do, do do
Woman you want me, give me a sign
And catch my breathing even closer behind
Do-do do do, do do do, do do do, do do do, do do

In touch with the ground
I’m on the hunt I’m after you
Smell like I sound, I’m lost in a crowd
And I’m hungry like the wolf