Israel AIDS Task Force has a provocative message for those who make love carelessly. Groaning, “Oh My God” will not help. The TV ad features a heterosexual couple in bed, with the music “We may never pass this way again” to suggest the depicted encounter is a casual fling.
Oh My God was developed at Shalmor Avnon Amichay/ Y&R,Tel Aviv, by creative directors Gideon Amichay and Tzur Golan, copywriter Yaneev Avital, art director Galit Attia and agency producer Sigal Nugasy.
Filming was directed by Obed Binnun via Shosi & Udi.
See or download Oh My God ad in Hebrew (quicktime).
The spot won a bronze award at the EPICA Awards, 2007, under the category of public interest.