NZ Coastguard has launched a chilling TV ad addressing public complacency towards boating safety. The ad demonstrates that unlike a car, you can’t walk for help or rely on someone to be passing by. A male driver gets into his car in an underground car park. As he reverses he hits a pillar. Driving forward he discovers that the wheels are spinning and the car is sinking into the ground. Camera and sound effects capture the terror of being trapped in a sinking vehicle, with no one to help. The super: “You can’t walk away from accidents at sea.”
Click on the image below to play the video in YouTube
The Accidents at Sea spot was developed at DDB New Zealand by executive creative director Toby Talbot, creative directors Regan Grafton and Bridget Short, copywriter Carlos Savage, art director Damian Galvin, agency executive producer Judy Thompson, and agency producer Claire Morton.