Coastguard NZ Accidents at Sea

NZ Coastguard has launched a chilling TV ad addressing public complacency towards boating safety. The ad demonstrates that unlike a car, you can’t walk for help or rely on someone to be passing by. A male driver gets into his car in an underground car park. As he reverses he hits a pillar. Driving forward he discovers that the wheels are spinning and the car is sinking into the ground. Camera and sound effects capture the terror of being trapped in a sinking vehicle, with no one to help. The super: “You can’t walk away from accidents at sea.”

Sinking car in NZ Coastguard TV ad

Click on the image below to play the video.


The Accidents at Sea spot was developed at DDB New Zealand by executive creative director Toby Talbot, creative directors Regan Grafton and Bridget Short, copywriter Carlos Savage, art director Damian Galvin, agency executive producer Judy Thompson, and agency producer Claire Morton.

Filming was shot by director Perry Bradley via Film Construction, Auckland with director of photography Renaud Marie, producer Jozsef Fityus and editor Steve Cox.

Sound was mixed by Jon Cooper at Liquid Studios, Auckland. Editor was Steve Cox. Post production was done at Postmodern, Sydney.