Reckitt Benckiser continues to promote Nurofen for Children with its TV ad campaign, Smiles, featuring the Babybird UK hit, “Gorgeous”. Babies with wings hover in the air, reveling in the delights of the sunshine and greenery, producing miles of smiles.
Click on the image below to play the video in YouTube (HD)
Babybird and Baby Bird were twin projects of Sheffield-based English songwriter Stephen Jones. With a space in the name, the recordings are him alone with a four-track tape recorder and cheap musical instruments; without the space they are Jones and his band. It could be argued that the chorus of Gorgeous fits the ad. However the verses (not used) would provide a slightly kinky feel for people who know the song.