The Inspiration Room

Nurofen for Children You’re Gorgeous

Reckitt Benckiser continues to promote Nurofen for Children with its TV ad campaign, Smiles, featuring the Babybird UK hit, “Gorgeous”. Babies with wings hover in the air, reveling in the delights of the sunshine and greenery, producing miles of smiles.

Babybird and Baby Bird were twin projects of Sheffield-based English songwriter Stephen Jones. With a space in the name, the recordings are him alone with a four-track tape recorder and cheap musical instruments; without the space they are Jones and his band. It could be argued that the chorus of Gorgeous fits the ad. However the verses (not used) would provide a slightly kinky feel for people who know the song.

Nurofen for Children UK hosts the Gorgeous ad in mpeg format.

See the Australian version of the ad: Miles More Smiles (WMV).

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This entry was posted on Monday, July 2nd, 2007 at 7:00 pm and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Gorgeous, Nurofen

Posted in Inspiration, TV Ads Cinema and Online Videos

One Response to Nurofen for Children You’re Gorgeous

1. Darrkon says:

   July 3, 2008 at 8:47 am

   You are a legend for linking to that Miles more Smiles ad. One of the kids looks weird and I wanted a screenshot!

   Thanks

   Reply