NSPCC Clicks Help End Cruelty to Children

The NSPCC (National Society for the Prevention of Cruelty to Children) in the UK are running an advertising campaign, calling members of the public to join a movement to end cruelty to children through the bethefullstop.com web site. A young girl in school uniform, played by nine year old Lucy Gillbanks, uses her imagination on the way home to manipulate her environment. She clicks up a toy giraffe for a companion, clicks down an apple with a parachute, rides on the bus with a blond wig, clicks up fish from the lake, and animates her shoes. But when she reaches her home no click will take away the fear she experiences.

Girl and giraffe play with imaginary fish in NSPCC TV ad

The voiceover: “She can’t change things with a click. You can at bethefullstop.com

The text: “Cruelty to children must stop. FULL STOP.”

Click on the image below to play the video.


The NSPCC Click ad was developed at Saatchi & Saatchi, London by executive creative director Kate Stanners, creative directors Paul Domenet and Brian Connolly, copywriters/art directors Julian Andrews and Eoghain Clarke, and agency producer Kate Hardwick.

Filming was shot on a handycam by director Sebastian Strasser via Blink, London. Post production was done at The Mill, London. Sound was designed at Wave Studios, London. Music was the responsibility of The Works.