NRMA Insurance in Queensland has launched The Carbonators, a green-friendly carbon-trading campaign featuring members of the Brisbane Broncos NRL football team. The campaign aims to enlist new comprehensive car insurance customers with the promise of offsetting 1 tonne of carbon emissions for free.
Queensland motorists have been prepared for the campaign with posters, billboards and a stunt in Brisbane Square (outside rival brand SUNCORP’s headquarters) where nearly a thousand Aloe Vera plants were given out to the public. The campaign is now live at www.nrmacarbonators.com.au.
The four Carbonators are Karmichael “Tree Hugger” Hunt, Corey “The Student” Parker, Darren “The Visionary” Lockyer and Tonie “The Mind” Carroll.
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The Carbonators campaign was developed at Junior, Brisbane, by creative director Steve Minon, creatives Nick Munt and Alan Crowne, agency account director Marni Goodwin, and agency producers Breanna Reynolds and Kurt Brutton. The NRMA marketing team are Brendon Dyer, Barbara Smith, Chris Partridge.
“NRMA Insurance Qld customers, like a lot of Australians, are looking for ways to do something positive for the environment,” according to Steve Minon, Creative Director of Junior, “and finally a brand is prepared to foot the bill to help them do it.”