Norwegian Blind Association Wreaks Revenge of the Puppy

Norwegian Association of the Blind highlighted the life of the guide dog with “Revenge of the Puppy” (Blindeforbundet Valp) in 2006, combining Vera Lynn’s song, “We’ll meet again” with a tale of canine competition. The 45 second spot features Sesar, a young Labrador retriever, who is constantly outclassed by an Alsatian dog from across the fence. When it rains the older dog takes over his kennel and food bowl. The Alsatian plays with his red ball and leaves his urinary mark on it. The Alsatian gloats from behind the pet door in his home, smirking at the Labrador outside. But things change when the young dog is taken to a school for guide dogs. One day, as an adult guide dog, the moment for revenge comes. On a wet cold night the Alsatian sees the Labrador going into a venue with a ‘no dogs’ sign…

Cesar in the rain

Click on the image below to play the video.

Cesar the Labradror pupThe Norwegian Association of the Blind and Partially Sighted (NABP) is an organisation of blind and partially-sighted people in Norway which has been engaged in issues for the blind and partially sighted people in Africa, Asia and Latin-America since 1978. NABP’s overall objective is to strengthen the position of the blind and partially sighted in society so that it is on equal terms with others world-wide. NABP emphasises direct co-operation with local partners and prioritises countries where the situation for the blind and partially sighted is very difficult.

The objective for all co-operation in developing countries is based on the “self help principal.” Solidarity, not charity is the foundation for all co-operation both at home and abroad.

The NABP has selected three key target areas for their engagement in developing countries:

Establish new organisations and strengthen already existing organisations of blind and partially sighted in order to improve their position in society. Organisation-building is given high priority; rehabilitation an income-generating activities; and treatment and prevention of blindness in co-operation with national health authorities. The NABP projects receive 80% of their funding form the Norwegian Development Cooperation (NORAD), and 20% form “Blinde i Utviklingsland”.

Guide dog Labrador gloats from inside


Revenge of the Dog was created at Try Reklamebyrå, Oslo, by creative director Kjetil Try, art director Karin Lund, copywriter Oystein Halvorsen and agency producer Ornulf Johnsen.

Filming was shot by director Alexander Kayiambakis via Trobbel Film, Oslo, with producer Hugo Fosker and director of photography Petter Holmern.

Post Production was done at Videoworkshop by editor Thomas Traelnes.

Vera Lynn - The White Cliffs of Dover - We'll Meet Again

Lyrics for We’ll Meet Again

Written by Ross Parker and Hughie Charles
Recorded by Vera Lynn in 1939

We’ll meet again, don’t know where, don’t know when
But I’m sure we’ll meet again some sunny day
Keep smiling through, just the way you used to do
Till the blue skies chase the dark clouds far away

Now, won’t you please say “Hello” to the folks that I know
Tell ’em it won’t be long
’cause they’d be happy to know that when you saw me go
I was singing this song

We’ll meet again, don’t know where, don’t know when
But I’m sure we’ll meet again some sunny day