Nissan USA‘s “Change is Good” commercial showcases the Next Generation Altima’s new features: bluetooth, push button ignition and satellite navigation – presented in a humorous TV ad. The television commercial opens with three friends in an Altima, a beautiful woman driving and a couple in the back. En route to pick up her new man, the driver outlines the great features of her new car. When they arrive a twist in events leaves her girlfriend in the back seat convinced the Next Generation Nissan Altima is a “must have.”
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Nissan’s “Change is Good” ad was created at The TRUE Agency, by executive creative director Perry Fair, associate creative director Tynesha Williams, executive broadcast producer Daryll Merchant, broadcast producer Phil Spilker, assistant producer Jennifer Bhang, and copywriter Diori Thomas.
Filming was shot in Los Angeles by director Paul Street via Believe Media, Los Angeles, and Streetlight Films UK, London, with director of photography Crash, executive producers Liz Silver, Luke Thornton and Mike Brady, and poducer Taylor Pinson.
Editing was done by Jay Nelson, Cut+Run, Santa Monica, with assistant editor Thomas Han Ul Park.
Post production was done at The Syndicate, Santa Monica, by colorist Beau Leon and online editor Verdi Sevenhuysen.
Audio Post production was done at Ravenswork, Venice, California by mixer Eric Ryan, assistant mixer Kirk Carrison and producer Katherine Morgan.
Music was produced at Sovereign, Santa Monica, by composer PJ Hanke, sound designer Tim Gedemer, and executive producer Katie Jones.