Nike What Does Your Workout Add Up To?

What does your workout add up to? That’s the question being explored at the Nike site, and in a series of gate-fold print advertisements promoting Nike’s women’s spring collection. Ads featuring a runner, dancer, boxer and tennis star Maria Sharapova in various Nike outfits, are running in Allure, Cosmopolitan, Fitness, Glamour, InStyle, Lucky, Marie Claire and Shape.

Women in Nike Running Ad

“Nobody wakes up one day and says, “I’m going to run across a medium-sized state”. It’s fifteen miles a week that becomes 780 miles a year. If that doesn’t make you a runner, it’s your mind that needs training, not your body.”

Women in Nike Boxing Ad

Ten rounds a week for a year adds to an impossible record… you’re undefeated.”

Women in Nike Dance Ad

“Steps are steps. Dance for an hour and it’s like running six miles. Either way, you end up sweating as much as a long-distance runner. Your muscles don’t care. They’re just happy to be worked.”

Maria Sharapova in Nike Tennis Ad

“65,000 serves ago I was a beginner. What they call ‘killer instinct’ only gets you so far. After that, it’s running ’til your legs want to cry, serving ’til your arm falls off and then doing it again tomorrow. Bring that to your workout four hours a day, six days a week for 15 years and I’ll look for you in the finals.”


The Nike What Does Your Workout Add Up To campaign was developed at Wieden+Kennedy, Portland.

Filed under: Nike, Print