Nike Tu Momentum For Spain

Nike places Spanish basketballer Pau Gasol and Spanish tennis player Rafael Nadal together with Brazilian footballer Ronaldinho (playing for Barcelona) in an adrenaline-packed playoff television advertisement. The three hooded players take the back route into a Spanish stadium in which players are supported by an audience of rhythmic clappers. Each shows something of their skills as they respond to challenges from the audience. Ronaldinho is invited to kick his ball through the door. Instead, he shoots a hoop. The ad finishes with the well known Nike epithet, “Do It”, and the web site address,

Tu Momentum shot

Other people in the audience include Flamenco duo the Estopa Brothers, Spanish footballers Fernando Torres and Sergio Ramos.

Click on the image below to play the video.

The Momentum site and TV ad have been developed to provide a focus for Spanish athletes. Being Spanish should not be seen as an excuse, but as a responsibility. Spanish players, professional and amateur, are called to share in keeping up the momentum. “Tu Momentum” is “Your Momentum”.

Tu Momentum web site screenshot


The Nike Momentum campaign was developed at Villar rosàs, Barcelona, Spain, by creative directors Oriol Villar, Fernando Codina, art director Enric Soldevila, copywriter Tuning, account executives Pablo Zea and Juan Badilla, and agency producer Melanie Andrada.

Filming was directed by Nacho Gayán via Agosto, Barcelona, with executive producer Rafa Montilla, line producer Toni Moreno, director of photography Manel Ruiz, and director’s assistant Tirso.

Post production was done at Infinia, Barcelona.

Music was provided by La Crèm. Sound was designed and mixed at Redback, Barcelona.

Behind the Scenes

For a background look at the making of the video, see this seven minute video at YouTube:

Click on the image below to play the video.