Free Hand For Waving Goodbye To Friends at National Finals Rodeo in Las Vegas
Las Vegas Convention and Visitors Authority, best known for the promotional web site, visitlasvegas.com, was one of the sponsors of the 48th Annual National Finals Rodeo held in December 2006. One stand-out advertisement featured the back of a shirt, with the words, “The free hand is for waving goodbye to loved ones.”
The NFR campaign was developed R&R Partners, Las Vegas, by creative director Matt McKay, art director Mark Naparstek, typographer Randy Heil, copywriters Christian Durrett, Adam Cook and Tony Marin.
Photographer was Clay Poole.