Mylanta 2Go for Bloating

Pfizer New Zealand promotes Mylanta 2Go as the medication for quick relief from bloating in this series of print advertisements featuring women and men floating above their meals. A gas-filled man hovers over an Indian restaurant. A bloated woman rises to the dining room ceiling. Most alarming of all is the woman who floats away from her children after a meal of fish and chips at the beach.

Woman bloated at Indian restaurant

Woman bloated at dining table

Woman bloated at picnic


The Mylanta 2Go campaign was developed at Colenso BBDO, New Zealand, by creative director Richard Maddocks, copywriters/art directors Maria Lishman and Anne Boothroyd, typographer Simon Redwood with photographer Fraser Clements