Pfizer New Zealand promotes Mylanta 2Go as the medication for quick relief from bloating in this series of print advertisements featuring women and men floating above their meals. A gas-filled man hovers over an Indian restaurant. A bloated woman rises to the dining room ceiling. Most alarming of all is the woman who floats away from her children after a meal of fish and chips at the beach.
The Mylanta 2Go campaign was developed at Colenso BBDO, New Zealand, by creative director Richard Maddocks, copywriters/art directors Maria Lishman and Anne Boothroyd, typographer Simon Redwood with photographer Fraser Clements