3 Musketeers Mint, a Masterfood confectionery, is presented in a fantasy context in Fairytale, a television commercial. The fairy tale format plays with the concept of light – with a woman in princess gown chasing flying lights through a dark forest. She finds the chocolate bar in a glowing light nestled in a mint plant.
Once there was a woman in a far off land
who desired a light minty chocolate in the palm of her hand
She searched high and low
till one day it appeared
new 3 Musketeers Mint
a combination so dear
Delicate mint whipped up fluffy and light
Dark luscious chocolate less fat in each bite
The moral of this story is simple and clear
When you want mint and chocolate
make it 3 Musketeers
Click on the image below to play the video in YouTube
Fairytale was developed at Uniworld Group, New York, by creative director Robert Shaffron, associate creative director Sharon Dandolfo Perez, copywriter Lisa Lleewellyn, producer Marjorie Clarke.
Filming was shot by director Kathi Prosser from The Sweet Shop, NZ, with director of photography Adam Marsden, and production designer Alan Fellows. Editor was Tanis Darling, at Relish, Toronto. Post production was done at Spin.