MTV Australia Welcomes Snoop Dogg

MTV Australia ran an integrated advertising campaign earlier this year focused on the suggestion that US rapper Snoop Dogg was planning to move to Australia. Earlier in 2007 Snoop Dogg visited Sydney to shoot pictures for the campaign, appearing with model Sophie Monk as his fictional partner investigating property. The print and video campaign was designed to lead up to Snoop Dogg appearing at the MTV Australia music video awards in April. Unfortunately Snoop’s re-entry into Australia was denied by the Australian Federal Government in the wake of his drug-related convictions. The campaign became a movement to gain citizenship for Snoop, hosted online at and

Snoop Dogg in MTV print ad

Snoop Dogg on the beach in MTV print ad

Snoop Dogg on the breasts of a woman in MTV print ad

Snoop Dogg in MTV print ad

Click on the image below to play the case study video.


The Welcome Snoop Dogg campaign was developed at Lowe Hunt, Australia, by creative director Dejan Rasic, creatives Rebecca Carrasco and Howard Collinge, executive agency producers Lisa Cordukes and Charna Henry, head of production Darren Bailey.

Work on the print campaign was developed by photographer Andreas Smetana, with retouching at Electric Art produced by Rachel Henderson and Kristen. Stylist was Suzanne King.

Filming was shot by director Paul Middleditch via Plaza Films, Sydney, with director of photography Tristan Milani and producer Peter Masterton.

Sound for the case study was produced at Sound Reservoir.