Movember (the month formally known as November) is a moustache growing charity event held during November in Australia since 2004. Mo Bros register at www.movember.com with a clean shaven face before growing and grooming their moustache, raising money and awareness for male health issues. The month concludes with gala partés at which contestants battle it out for the prestigious Man of Movember title.
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The Movember campaign was created by Movember Foundation pioneers including journalist, culture writer and book critic Luke Slattery and Travis Garone, founder and creative director of Melbourne design agency Urchin Associates.
The Movember campaign has grown to over 32,000 contestants in Australia through word of mouth and online activity through its website and YouTube, with Maverick Marketing & Communications driving PR. “What we found was a significant number of Aussies beating the Movember drum, so we started to get a lot of interest from other countries,” Slattery said
Movember’s current beneficiary partners in Australia are:
The Prostate Cancer Foundation of Australia and beyondblue – the national depression initiative with a specific focus on increasing community awareness of depression in men and addressing the associated stigma of men living with depression.