Motocab Flattens Snails for Advertising
Traffic jams in the large cities and their neighbourhoods are real problems for people trying to organise their diaries. Motocab in Paris proposes an alternative to cars and public transport: transporting passengers by motor bike. Motocab undertakes to get you from Paris to Orly in less than 30 minutes or Paris to Roissy in less than 45 minutes. To demonstrate this capacity Motocab worked with Leo Burnett to develop an unforgettable print advertising campaign using snails.
The snails campaign, launched today, was developed at Leo Burnett France, Paris, by creative director Stephan Ferens, art directors Stephane Santana and Edouard Capelle, copywriters Edouard Capelle and Stephane Santana, with photographer/retoucher Locomotiv (Roman Dietrich and .