Green’s General Foods has launched a series of ten TV ads, Mix It Up With The Murrays, aiming to increase brand awareness and frequency of purchase of their range of cake and pancake mixes. The ads show baking in family occasions outside of the traditional baking scenarios, set in the context of home videos. Holly and Jake look for any excuse to make Green’s cakes and pancakes with their parents. This video, Magic, shows the children working with their mother as fairies.
The Mix It Up With The Murrays campaign was developed at Euro RSCG Australia/a> by executive creative director Rowan Dean, copywriter Rom Dych and art director Therese Stafford.