Revlon is promoting the Mitchum Smart Solid deodorant for men with an interactive web site, Mitchum Man Armpit Orchestra, at www.mitchumman.com. The site went live on April 12. To get the men and women to create armpit farts you must ensure that they’re feeling confident about their underarm state. Applying Mitchum Smart Solid to each player ensures they’re smelling sweet without any residue on their clothes. Once the orchestra’s sweet you can create and record your own Armpit Orchestra songs. If you’re stuck, get the hang of the orchestra scale by playing “Take Me out to the Ball Game,” “99 Bottles of Beer,” “Happy Birthday” and “Twinkle, Twinkle Little Star.” You can replace faces with your own.
The site was developed at Carat Fusion by associate creative director Huan Nghiem, senior copywriter Dan Tamura, senior flash developer Jezreel Alcantara, senior designer Dave Ziganay, associate director Brent Pearson, technology; project manager Maureen Murray.