Metacam pain relief for dogs with arthritis

Everything is painful for dogs with arthritis. That’s the message in a print advertising campaign for Metacam, the brand name for the drug Meloxicam intended for veterinary use, marketed by Boehringer-Ingelheim Vetmedica. A pet door and a fire hydrant become sources of frustration for disabled dogs.

Going through a doggy door is pain for dogs with arthritis


Peeing on a fire hydrant is pain for dogs with arthritis

Credits

The Metacam campaign in Australia was designed by The Affinity Partnership, Australia, by creative director/copywriter Vanessa Reynolds, art director/illustrator Andres Fabian, with stock photography from stock.xchng.

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  • daniel martin

    i think its cool, considering its such a difficult client to work with.