The Inspiration Room

Mercedes Benz Crash Test Dummy Checks for Breast Cancer

Mercedes Benz placed an in the Netherlands Pink Ribbon magazine this year raising funds for breast cancer research, raising awareness of the need for breast cancer checks, and of course raising the profile of the Mercedes brand.

The text: “Unfortunately we can’t test everything for you. Check your breast for breast cancer once a month. For your safety’s sake. Mercedes-Benz.”

Credits

The Crash Test Dummy ad was developed at FHV BBDO, Amsterdam, The Netherlands, by creative director Maarten van de Vijfeijken, art director Joris van Elk, and copywriter Jan van den Bergh.

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Location (Netherlands).

This entry was posted on Tuesday, October 16th, 2007 at 10:20 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: BBDO, Breast Cancer, FHV BBDO, Mercedes

Posted in Inspiration, Print Press Posters Billboards

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1. Mercedes Crash Test for Breast Cancer | The Inspiration Room Daily says:

   October 7, 2008 at 5:09 pm

   [...] cancer awareness print advertisement with a crash test theme, this time with a real woman. See the earlier one here. The Mercedes ad in the annual Pink magazine encourages women to register for a mammogram, rather [...]

   Reply