Mercedes Benz placed an in the Netherlands Pink Ribbon magazine this year raising funds for breast cancer research, raising awareness of the need for breast cancer checks, and of course raising the profile of the Mercedes brand. The text: “Unfortunately we can’t test everything for you. Check your breast for breast cancer once a month. For your safety’s sake. Mercedes-Benz.”
The Crash Test Dummy ad was developed at FHV BBDO, Amsterdam, The Netherlands, by creative director Maarten van de Vijfeijken, art director Joris van Elk, and copywriter Jan van den Bergh.