Mercator Financing for Women

Mercator Insurance in Belgium has launched another light hearted appeal to female customers with this expose of the fickle nature of men. Ladies, you better rely on yourselves for the future, judging by the looks of these men. The video is a follow up to the breakfast relationship breaker.

A woman glances at her man man as he glances at a passing woman

Click on the image below to play the video.


The Mercator Insurance campaign was developed at Duval Guillaume, Antwerp, by executive creative directors Geoffrey Hantson and Dirk Domen, art director Sebastien De Valck, and copywriter Kristof Snels.

Filming was directed by Kurt Delijer via Caviar, Belgium.

Mercator Breakfast scene

Here’s another from Mercator, Breakfast, also developed at Duval Guillaume, Antwerp, directed by Frank Devos via Lovo Films. This ad, launched in 2005, promoted home finance solutions for young women, reminding them that they may need to move out on their own one day. The music is “Lovin’ You”, sung by Minnie Riperton.

Click on the image below to play the video.

Lovin’ you is easy cause you’re beautiful
Makin’ love with you is all I wanna do
Lovin’ you is more than just a dream come true
And everything that I do is out of lovin’ you
La la la la la la la… do do do do do

No one else can make me feel
The colors that you bring
Stay with me while we grow old

And we will live each day in springtime
Cause lovin’ you has made my life so beautiful
And every day my life is filled with lovin’ you

Lovin’ you I see your soul come shinin’ through
And every time that we oooooh
I’m more in love with you
La la la la la la la… do do do do do