Remember the Mentos Diet Coke experiments – the videos in which mint-flavored sweets are dropped into bottles of soft drink? Here’s the viral spoof that’s doing the rounds – a promotion for Carlsberg Beer. Warning: be prepared for devastating results. The moral of the story? Don’t put sweets in Carlsberg Beer? Don’t back away from your beer? What would you say?
Click on the image below to play the video in YouTube
The Carlsberg Mentos viral ad was developed by art directors/copywriters Mathieu Cuvelier, Romain Pergeaux at La Virale, Boulogne Beach, France. Production, editing and compositing was done by Paris film production companyWokprod. (Wokprod at MySpace)