Megastar Cineplex in Vietnam is reminding customers about the impact of seeing movies on the big screen, in comparison to television screens at home. A print advertising campaign features Titanic, Jaws and King Kong, are shown using toys.
Credits
The Full Size Movies campaign was developed at Ogilvy & Mather Vietnam by executive creative director Tom Notman, associate creative director Richmond Walkere, art director/illustrator Anh Huy Le, copywriter Ly Huong Doan, illustrator Tai NGoc Nguyen, copywriter Richmond Walker and photographer James Domingo.
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