McDonalds China in Olympic Dream March

McDonald’s China is preparing for the Beijing Olympics with a TV ad featuring the Olympics Champion Kids Program, aiming at children who dream of marching in the games. The advertisement provides a commercial version of “Algorithm March” from Japanese childrens program PythagoraSwitch.

McDonalds China March


The McDonalds China Olympic Dream March campaign was developed at TBWA\Shanghai by executive creative director Yang Yeo, creative director/art director James Lee, creative director/copywriter Raymond Chin, art director Kent Lu, copywriters Sharon Xu and Yunfan Zhang.

Filming was directed by Willis Wong with producers Jim Wang and Jing Xu.