The Inspiration Room

McDonalds China in Olympic Dream March

McDonald’s China is preparing for the Beijing Olympics with a TV ad featuring the Olympics Champion Kids Program, aiming at children who dream of marching in the games.

Click on the image below to play the video in YouTube

Credits

The McDonalds China Olympic Dream March campaign was developed at TBWA Shanghai by executive creative director Yang Yeo, creative director James Lee, creative director/copywriter Raymond Chin, art directors Kent Lu and James Lee, copywriters Sharon Xu and Yunfan Zhang.

Filming was directed by Willis Wong with producers Jim Wang and Jing Xu.

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This entry was posted on Saturday, September 1st, 2007 at 7:00 pm and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Beijing Olympics, McDonalds, Olympics, TBWA Shanghai, Willis Wong

Posted in Inspiration, TV Ads Cinema and Online Videos

One Response to McDonalds China in Olympic Dream March

1. DeK says:

   September 2, 2007 at 6:27 pm

   >The McDonalds China Olympic Dream March
   >campaign was developed at TBWA Shanghai

   Well, they just ripped off the “Algorithm March”
   from “PythagoraSwitch”.

   Reply