McDonald’s China is preparing for the Beijing Olympics with a TV ad featuring the Olympics Champion Kids Program, aiming at children who dream of marching in the games. The advertisement provides a commercial version of “Algorithm March” from Japanese childrens program PythagoraSwitch.
Click on the image below to play the video in YouTube
Credits
The McDonalds China Olympic Dream March campaign was developed at TBWA Shanghai by executive creative director Yang Yeo, creative director James Lee, creative director/copywriter Raymond Chin, art directors Kent Lu and James Lee, copywriters Sharon Xu and Yunfan Zhang.
Filming was directed by Willis Wong with producers Jim Wang and Jing Xu.
Click on the image below to play the PythagoraSwitch video in YouTube (HD)
>The McDonalds China Olympic Dream March
>campaign was developed at TBWA Shanghai
Well, they just ripped off the “Algorithm March”
from “PythagoraSwitch”.