McDonalds China in Olympic Dream March
McDonald’s China is preparing for the Beijing Olympics with a TV ad featuring the Olympics Champion Kids Program, aiming at children who dream of marching in the games. The advertisement provides a commercial version of “Algorithm March” from Japanese childrens program PythagoraSwitch.
The McDonalds China Olympic Dream March campaign was developed at TBWA\Shanghai by executive creative director Yang Yeo, creative director/art director James Lee, creative director/copywriter Raymond Chin, art director Kent Lu, copywriters Sharon Xu and Yunfan Zhang.
Filming was directed by Willis Wong with producers Jim Wang and Jing Xu.