Mastercard Sonrisas – Smile in Spain
Mastercard has inspired smiles with the music used in ‘Sonrisa’, a TV ad being shown in Spain. What’s got people talking is the soundtrack for the ad. The TV ad, featured in 45, 30 and 20 second versions, shows tourists buying airline tickets in Sweden, seeing the sights of Seville, taking in an exhibition in New York, drinking a caipirinha in Rio de Janeiro. All made possible with a Premium Mastercard Vuelos a Sevilla (Flights to Seville): 4,100 coronas. Entrada a la exposición (Entry to the exhibition): 10 dolares. Caipirinha: 32 Reais. Descubrir lo lejos que puede llegar una sonrisa: no tiene precio. (Arriving in a distant spot and discovering a smile: Priceless).
Click on the image below to play the video.
The Mastercard Sunrises Smile campaign was developed at McCann Erickson Madrid by creative director Juan Carlos Salas, editor Virginia Mosquera, art director Abel de la Fuente, account director Elena Ibáñez, executive Manuel Albaladejo, strategic planners Mila Benito and Fuen Municio and agency producer Martín Beilín. Mastercard’s marketing team included Dew Gutiérrez and Maria Trénor.
Lyrics Used in Mastercard Smile
I see sunny days
with stars and waves
drawing your smile.
You can take my hand
and let the ocean flood our eyes.
I look up the distance
and I see miles of sky,
crystal land and your footsteps,
follow to my side.
Pick me up,
it’s time to fly.
I woke up this morning
with a dream and an open smile.