Mastercard Elephant Making It All Better

Mastercard has produced another Priceless television commercial, just in time for the Oscars on Sunday February 25. Ella the elephant stars as a caring and intrepid elephant who uses MasterCard’s PayPass to purchase the ingredients for the zookeeper’s recovery from a cold. Hot soup – four dollars. Cold medicine – eleven dollars. Blanket – twenty four dollars. Making it all better – priceless.

Elephant in drugstore for Mastercard Priceless commercial

Click on the image below to play the video.


The Mastercard Elephant TV commercial was developed at advertising agency McCann New York by chief creative officer Joyce King Thomas, art director Kathy Kuhn, copywriter Lisa Brandriff, agency producer Julie Andariese and music producer Mike Boris.

Filming for Mastercard Elephant was directed by Jim Sheridan via Moxie Pictures, with executive producer Lizzie Schwartz, line producer Salli Zilles, and director of photography Phillippe Rousselot.

Editor was Jon Grover at Cut + Run, New York, with assistant editor Merritt Duff, and producers Angie Aguilera & Megan Welsh

Visual effects were developed at Ring of Fire, Los Angeles.

Music was scored by Musikvergnuegen, Los Angeles.

Transfer was done by Tom Poole at The Mill, New York.