Mastercard has produced another Priceless television commercial, just in time for the Oscars on Sunday February 25. Ella the elephant stars as a caring and intrepid elephant who uses MasterCard’s PayPass to purchase the ingredients for the zookeeper’s recovery from a cold. Hot soup – four dollars. Cold medicine – eleven dollars. Blanket – twenty four dollars. Making it all better – priceless.
Click on the image below to play the video in YouTube
The Mastercard Elephant TV commercial was developed at advertising agency McCann New York by chief creative officer Joyce King Thomas, art director Kathy Kuhn, copywriter Lisa Brandriff, agency producer Julie Andariese and music producer Mike Boris.
Editor was Jon Grover at Cut + Run, New York, with assistant editor Merritt Duff, and producers Angie Aguilera & Megan Welsh
Visual effects were developed at Ring of Fire, Los Angeles.
Music was scored by Musikvergnuegen, Los Angeles.
Transfer was done by Tom Poole at The Mill, New York.