Luerzers Archive promotes the best in advertising in magazines, books, DVDs and online, providing awards for advertising agencies, clients, copywriters, art directors and copywriters, production companies, directors, photographers and illustrators. These three print advertisements for Luerzers Archive, with the tagline, “Don’t let it go to your head”, themselves have won awards. A copywriter’s award tells a policeman, “You obviously don’t know who I am”. An art director’s award in the back seat of a convertible assures victims of an accident, “Don’t worry I’m OK”. Another copywriter’s award sits in an office saying, “What do you mean I’m fired? You’re fired!”. Each ad includes the text, “Lürzer’s ARCHIVE, Ads, TV and Posters worldwide”.
The campaign was developed at Saatchi & Saatchi New York, by creative director Tony Granger, art directors Menno Kluin and Carmine Coppola, copywriter Icaro Doria and Chuck Pagano, with photographer Kurt Stallaert and art buyer Marcie Heffron.