Ski Yogurt, a Dairy Farmers product in Australia, is being promoted in a series of 15 second TV ads asking viewers to apare a thought for the fruit that wasn’t lucky enough to end up in the Ski. Each pf the five ads ends with shots of fruit tumbling into yogurt accompanied by an excerpt from Beethoven’s Ode to Joy.
Unlucky Strawberry and the supermarket trolley
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Unlucky Mango as Mango Head
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Unlucky Apple as Candleholder
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Unlucky Pineapple abandoned on street, and Unlucky Grapes in Nude Still Life aren’t available on YouTube at this time.
Credits
The Lucky Fruit campaign was developed at BMF, Sydney by executive creative director Warren Brown, creative director Simon Langley, art director Justus von Engelhardt, copywriter Michael canning and agency producer Whitney Hawthorn.
Filming was shot by Sng tong Beng via Window Productions, Australia.
