Lovable On The Line

Jennifer Hawkins, the former Miss Universe 2004, has launched a new range of undies for Australian intimates label, Lovable. This web ad has the text, “The sexier the undies you hang on the line, the friendlier the neighbours”. The advertising campaign includes television and print advertising campaign focusing on the new rules of underwear.

Loveables on the clothes line

Loveables Getting out of a Car
Loveables Happy Undies


The Lovables Undies Rules campaign was developed at I.D.E.A.S. by copywriter Mel Coenen-Eyre, art director Max Landrak and agency producer Julia Jackson.

Filed under: Lovable, Print

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