Lovables On The Line

Jennifer Hawkins, the former Miss Universe 2004, has launched a new range of undies for Australian intimates label, Lovable. This web ad has the text, “The sexier the undies you hang on the line, the friendlier the neighbours”.

Loveables on the clothes line

Credits

The Lovables Undies Rules campaign was developed at I.D.E.A.S. by copywriter Mel Coenen-Eyre, art director Max Landrak and agency producer Julia Jackson.

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This entry was posted on Friday, September 28th, 2007 at 12:57 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.