Lovable Undies Rules

Australian intimates label, Lovable, has launched a new range of Sexy Mesh and Ultra Sexy undies using former Miss Universe 2004 Jennifer Hawkins as the brand ambassador, targetting a primarily 18-25 year old market. Three TV ads introduce often-observed but unspoken ‘undie rules’, demonstrated by Hawkins.

Bus Rule

Always wear nice undies out in case you get hit by a bus.

Click on the image below to play the video in YouTube

Friday Rule

If you’re going out Friday night, choose carefully Friday morning.

Click on the image below to play the video in YouTube

Power Rule

Your power over men is in direct proportion to the cuteness of your undies.

Click on the image below to play the video in YouTube

Credits

The Lovables Undies Rules campaign was developed at IdeaWorks by copywriter Mel Coenen-Eyre, art director Max Landrak and agency producer Julia Jackson. Filming was directed by Damien Toogood via Luscious with producer Tim Berriman. Post production was done at Cutting Edge. Music was provided by Sound Planet.

See the Today Tonight interview with Jennifer Hawkins, with behind-the-scenes shots.

Click on the image below to play the video in YouTube

Neighbouring Posts

« « Land Rover Rugby Tackle Pads | Breast Cancer Apple at Al Noor Hospital » »

This entry was posted on Friday, September 7th, 2007 at 7:00 am and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.