Life Savers Its Good To Be Sweet

Life Savers, the candy recently acquired by Wrigley’s, is developing a reputation as the promoter of sweetness in a series of TV advertisements with the phrase, “It’s good to be sweet” associated with a candy halo.

Life Savers Sweet

We Are Sweet

People from many walks of life make a commitment to kindness, in the diner, the office, at home, the United Nations (North Korea and the United States), and at the shops.

Click on the image below to play the video.

Music is (What’s So Funny ‘Bout) Peace, Love, and Understanding, a track written by Nick Lowe in the 1970s and popularized by Elvis Costello.

As I walk this wicked world
searchin’ for light in darkness of insanity
I ask myself is all hope gone
Is there only pain and hatred and misery?
And each time i feel like this inside
There’s one thing I want to know
What’s so funny about peace, love and understanding?

And as I walked on
Through troubled times
My spirit gets so downhearted sometimes
So where are the strong
And who are the trusted?
And where is the harmony?
Sweet harmony.

Muffin Top

A woman comes home to ask her man what people mean they refer to her muffin top. The guy’s diplomatic response is nothing like the actual meaning found at Urban Dictionary.

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The Life Savers Good To Be Sweet campaign was developed at Energy BBDO by chief creative officer Marty Orzio, group creative director Juan Perez, copywriter John Fiebke, art director Megan Sheehan, executive producers Diane Jackson and Brigette Whisnant, agency producer Liz Wzorek.

Filming for Muffin Top was shot by Bryan Buckley via Hungry Man with director of photography Scott Henriksen, executive producer Kevin Byrne, head of production Caroline Gibney and line producer Mino Jarjoura.

Sound and music were designed at Beacon Street Studios and Hoffman Sound. Editor was Matthew Wood at Whitehouse Post. VFX were developed at The Mill, New York.