SCA Hygiene Australia is promoting the Libra Invisible range of feminine products with a humorous television commercial featuring an inquisitive young man keen to know all about his girlfriend’s life. The menstrual product, with new side leakage barriers, is nowhere near as sexy as her eyelash curlers or exfoliating glove. The boyfriend locks himself in the bathroom and calls out sqeamishly, “Tell me when you have stopped talking about that”.
The TV ad, along with magazine and bathroom promotions, was developed at Clemenger BBDO Melbourne by executive creative director James McGrath, creative director Emma Hill, group account director Sue Peden, senior account director Susan Foley, account manager Georgie Bugelly, copywriter Emma Hill and art director Cameron Hoelter.
Filming was shot by director Glendyn Ivin via Exit Films, Melbourne.
Sound was designed at Final Sound. Post production was done at Tide. Media was the responsibility of OMD.