Levi’s Jeans Deconstructed in Australia

Levi’s Deconstructed Jeans were advertised in Australia with this set of print advertisements, a campaign winning the Folio Grand Prix 2006. Heads and limbs are seen sprawling on furniture with Levis jeans in dingy settings, including a train carriage. The concept is centred on the capacity of women to take denim jeans and reconstruct them as skirts.

Levis Deconstructed print ad

Credits

The Levis Deconstructed campaign was developed at The Furnace, Sydney by Jay Furby. Stylist and art director was Kathy McKinnon.

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This entry was posted on Saturday, August 18th, 2007 at 7:00 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.