Levis Dangerous Liaisons

Levi Strauss & Co has launched the 2007 collection of jeans with Dangerous Liaisons, a 90 second TV advert with a couple undressing through the 1870s to 2007. The Dangerous Liaisons spot begins with a woman in her denim work wear looking through a window. Horse and buggy sounds alert us to a nineteenth century setting. With a knock on the door comes the beginning of the soundtrack, “Strange Love”, by Little Annie Bandez. As the man and woman take off a layer of clothes we see them appear in early twentieth century garb, he with a khaki top and shorter hair, she in a blonde wig and pink top. Next strip leads to the 1970s and long hair. And on the bed he reveals 1980s grunge jeans to match her white print shirt. Finally the strip reaches its climax with the new 2007 range. As they reach their point of intimacy we hear police sirens in the background.

Couple in Levi's Dangerous Liaisons TV ad

Click on the image below to play the video.


Dangerous Liaisons was created at Bartle Bogle Hegarty (BBH), London, by creative director Caroline Pay, art director Steve Wakelani, copywriter Dean Wei, and agency producer Davud Karbassioun.

Filming was directed by Ringan Ledwidge via Rattling Stick, London, with producer Sally Humphries and director of photography Alwin Kuchler.

Editor was Richard Orrick at Work Post Production, London. Visual effects were produced at The Mill, London. Audio post was produced by Aaron Reynolds at Wave Studios, London.

Couple in Levi's Dangerous Liaisons TV ad

Strange Love by Little Annie

The soundtrack for Levi’s Dangerous Liaisons is “Strange Love’ from Little Annie‘s Durtro Jnana album ‘Songs from the Coal Mine Canary’ .

Little Annie Songs from the Coalmine Canary at Amazon.com

Lyrics for Strange Love

by Little Annie and Antony Hegarty

Little Annie CD at Amazon.comOnce I had a strange love,
a mad sort of insane love,
a love so fast and fierce,
I thought that I would die.

Yes once I had a strange love,
a pure but very pain love,
a love that burned like fire through a field.

And once I had a strange love,
a publicly acclaimed love,
the kind of love as seen in magazines.

And once I had a strange love,
a beautiful and vain love,
a love I think that’s better left in dreams.

Strangers love,
Strangers love

And once I had a strange love,
A morally inflamed love,
We’d go on holy battles in the night.

And then there was that strange love,
that vulgar and profane love,
the kind of love that we don’t talk about.

Yes once I had a strange love,
a lying infidel love,
who wove in stories like Scheherazade.

And once I had a strange love,
a flaky white kiki love,
we ran so fast
we almost spilled our guts.

You see I’ve had some strange love,
some good, some bad, some plain love,
some so so love,
so what?
and c’est la vie

But just let me proclaim love
that out of all this strange love
You’re the strangest love I’ve ever known.