Lets Green This City

Power company PG&E (Pacific Gas and Electricity) is engaging its San Francisco customers in an online educational interactive campaign designed to grow the city’s capacity for environmental stewardship, helping it become the greenest city in the USA. The central focus of the campaign, letsgreenthiscity.com, is an online guide to help individuals identify ways to support the environment.

Let's Green This City Web Site

letsgreenthiscity.com opens with a selection of animated and live action short films, each connected with green facts and tips on environmentally friendly uses of energy. “Green To Go”, for example, includes a humorous cartoon clip showing a tractor using biodiesel. Viewers can embed the YouTube version on their site (as below), download the clip, and Digg the video. The article on fuel alternatives comes with a downloadable pdf fact sheet. Partner for this section of the site is EcoGeek.

Other ads include Sledgehammer, 10 Speed, Flight of the CFLs, Cows in trouble, Magnify, Litter Theater, Electronic Bullies, Shopping and The Green Critic. The site includes a calendar of environment-related events in the San Francisco region, including ‘Solar Classes’.


The Lets Green This City campaign is being developed at San Francisco advertising agency Venables Bell & Partners by creative director Erich Pfeifer, director of interactive Tom Walker, art directors Emmett Feldman, Richard Krowlewicz and Troy Cooper, copywriters MEGAROCK, Lee Einhorn, Ian Kovalik and Cate.

Animation and filming is being directed by Ian Kovalik and Lee Einhorn McManus, via Mekanism, San Francisco, with cinematographer Norman Bonney, producer Jennifer Peerless, exective producers Lindsay Fa, Pete Caban, Jason Harris, site editor Samantha Moss, producer Lauren Becker, editor Liz Canning, programmer/web developer Tree-Axis. Post production and effects were also done at Mekanism, by animators Emmett Feldman, Richard Krowlewicz, Bill Hunt, Tony Benna, with sound designed by Jeremiah Moore.